Marketing , No Comment, 23 January, 2010
New product development and launch is quite risky. Any single step that doesn’t match with the market trend or consumer preferences can lead to complete failure of the product...
Marketing , No Comment, 20 January, 2010
Brands are necessarily personifications of products and services - and brands have to communicate a constant message to the target market to be effective...
Marketing , No Comment, 14 January, 2010
Many marketers are trying to study how to best use the mass media to promote their products in the highly competitive new communication environment. The mode of advertisements is decided..
The internet, which was a source of information and a medium for job hunting, has turned out to be much more than what was originally envisioned of it – it..
Marketing , No Comment, 8 December, 2009
Marketing , 2 Comments, 27 November, 2009
Marketing , No Comment, 27 November, 2009
Marketing , One Comment, 26 November, 2009
Marketing , One Comment, 25 November, 2009
Marketing , One Comment, 24 November, 2009
Marketing , No Comment, 23 November, 2009
Marketing , No Comment, 3 November, 2009
