Business , No Comment, 14 January, 2010
Brands are built in the consumers’ minds with the idea of differentiating the product from competitors and to give the product a unique identity. It is this branding process that..
Marketing , No Comment, 14 January, 2010
The secret in marketing success is the ability to give just what the customer ordered. As simple as it may sound, there may be problems in delivering just that –..
Marketing , No Comment, 6 January, 2010
New products that are brought in the market need to be positioned carefully so as to have a niche for themselves. Product Positioning..
Marketing , No Comment, 6 January, 2010
Advertising messages and promotional campaigns have taken a new twist over the past few years, thanks to the proliferation of the mobile phone. ..
Marketing , No Comment, 6 January, 2010
Marketing and Advertising work by building associations in the minds of readers and viewers. Consumers go for products and services marketed ..
Marketing , One Comment, 5 January, 2010
Building brands takes time, effort and carefully crafted strategy that doesn’t give many slip-ups along the way. Brand building is not creating a name in the market...
Marketing , No Comment, 4 January, 2010
Marketing and business strategies depend on the study of consumer behaviour to make a difference to company bottom lines. And consumers keep changing, being in a constant state of flux...
Marketing , No Comment, 30 December, 2009
Marketing identifies what drives the consumer towards a buying decision and tries to influence his buying decision favourably towards the company’s brand or product...
Marketing , No Comment, 23 December, 2009
The basics of marketing are laid by studies in consumer behavior. ..
Marketing , No Comment, 23 December, 2009
The marketing mix comprises all elements that could have a bearing on consumer perception..
Business , No Comment, 18 December, 2009
Discussions about climate change and global warming are in the news..
Marketing , No Comment, 17 December, 2009
Traditionally, marketing campaigns used to be conceived in its entirety..
Marketing , No Comment, 15 December, 2009
Marketing is about branding..
Business , No Comment, 15 December, 2009
A market gets saturated when there is only so much space to grow ..
Marketing , No Comment, 11 December, 2009
How effective is Marketing Strategy?..
Marketing , No Comment, 10 December, 2009
Trying to push your product and brand hard to stay ahead of the pack is old school...
Marketing , No Comment, 10 December, 2009
Marketing is about identification of consumer needs..
Marketing , No Comment, 9 December, 2009
International Marketing is a different bag of tricks than marketing in its regular sense...
Marketing , No Comment, 9 December, 2009
Branding is the key to any industry..
Marketing , No Comment, 9 December, 2009
Marketing can never be done in a hurry...
Marketing , No Comment, 9 December, 2009
Marketing has always thrived on studying and influencing consumer behavior...
Marketing , No Comment, 3 December, 2009
Designing a product and entering a new market is an art – and a blind one in that...
Marketing , No Comment, 30 November, 2009
Being unique and standing apart from the rest of the crowd..
Marketing , No Comment, 27 November, 2009
It is rather surprising that the basics in Marketing and Customer service require reminders. ..
Marketing , No Comment, 27 November, 2009
Every product has a life cycle that determines how long a product could be in vogue in the market place. ..
Marketing , No Comment, 27 November, 2009
Marketing is all about innovation..