Marketing , No Comment, 10 February, 2010
Business likes to build brands that last. But not all brands last the distance or the time to stand firm in the consumers’ minds. It takes more than mere advertising..
Marketing , One Comment, 18 January, 2010
There are many marketing strategies that you could adopt, as you fight in a competitive market. You could choose to be a premium player, charge above-average prices for the value..
Marketing , No Comment, 11 January, 2010
In marketing, it is important to position the products appropriately. And the reason to get the product positioning right is not just about projecting the right product image to the..
Marketing , No Comment, 11 January, 2010
The success of a product, brand or service depends on the nature, contents and design of the marketing plan used to reach the targeted audience...
Marketing , One Comment, 5 January, 2010
Building brands takes time, effort and carefully crafted strategy that doesn’t give many slip-ups along the way. Brand building is not creating a name in the market...
Marketing , No Comment, 4 January, 2010
Marketing and business strategies depend on the study of consumer behaviour to make a difference to company bottom lines. And consumers keep changing, being in a constant state of flux...
Marketing , No Comment, 31 December, 2009
The economic recession has seen retailers act differently – they decided to get the consumers come to them rather than their going after the consumers...
Marketing , No Comment, 30 December, 2009
Marketing identifies what drives the consumer towards a buying decision and tries to influence his buying decision favourably towards the company’s brand or product...
Marketing , No Comment, 27 November, 2009
Marketing , No Comment, 27 November, 2009
Marketing , No Comment, 26 November, 2009
Marketing , No Comment, 5 November, 2009
Marketing , No Comment, 29 October, 2009
