Marketing , No Comment, 15 January, 2010
Businesses are in their infancy, when it comes to the world of Business Intelligence and Data Mining. It has always been at the centre of marketing operations in business to..
Business , No Comment, 14 January, 2010
Market growth rates vary from one industry to the other. There are new markets, there are saturated markets, and there are some new markets do not grow by much. But..
Marketing , No Comment, 14 January, 2010
Consumer behavior is no completely predictable. But, despite the unpredictability in consumer behavior, the basics of his buying decisions remain the same. And the fundamentals of business are about delivering..
Marketing , No Comment, 11 January, 2010
In marketing, it is important to position the products appropriately. And the reason to get the product positioning right is not just about projecting the right product image to the..
Marketing , No Comment, 4 January, 2010
Marketing and business strategies depend on the study of consumer behaviour to make a difference to company bottom lines. And consumers keep changing, being in a constant state of flux...
Marketing , No Comment, 31 December, 2009
Retailers have their fortunes tied closely with their brands as well as to the business environment. The major portion of sale in retail happens towards the festive season..
Marketing , No Comment, 30 December, 2009
There are different ways of putting a message across to the target market. The underlying idea, however, is simple and straight forward ..
Marketing , No Comment, 30 December, 2009
The study of consumer behaviour has large scale implications for businesses and more so with the retail sector. The retail industry banks on the number of people who walk into..
Marketing , No Comment, 29 December, 2009
How good are consumers in taking note of what happens in their environment? That is a question that every marketer should be worried of, as he tries his best at..
Business , No Comment, 23 December, 2009
Producers and marketers of products and services would be happy to know ..
Marketing , No Comment, 23 December, 2009
The basics of marketing are laid by studies in consumer behavior. ..
Marketing , No Comment, 10 December, 2009
Advertising campaigns carry a message for the consumer to act on. Invariably, the message would be to influence consumer behavior towards developing a positive attitude towards the brand, product, service..
Marketing , No Comment, 10 December, 2009
Marketing is about identification of consumer needs..
Marketing , No Comment, 9 December, 2009
Marketing has always thrived on studying and influencing consumer behavior...
Marketing , No Comment, 8 December, 2009
Running an online marketing campaign is part of ..
Marketing , No Comment, 8 December, 2009
Retailers have been juggling among strategies and tactics to maximize shopping cart merchandise. ..
Marketing , No Comment, 8 December, 2009
Branding has assumed high importance in marketing;..
Marketing , No Comment, 7 December, 2009
There is an increasing tendency in today’s youth that companies that aim to market their products need to take note of. ..
Marketing , One Comment, 4 December, 2009
Dealing with today’s consumers requires a different set of rules. ..
Marketing , No Comment, 3 December, 2009
Designing a product and entering a new market is an art – and a blind one in that...
Marketing , No Comment, 30 November, 2009
Being unique and standing apart from the rest of the crowd..
Marketing , No Comment, 27 November, 2009
Quantifying the economic recession is not easy – the recession saw the roof flying off most businesses. ..
Marketing , No Comment, 24 November, 2009
The travel industry has always faced challenges due to the volatility of its business environment...
Business , No Comment, 23 November, 2009
Is information free for all in the internet era? ..
Marketing , No Comment, 18 November, 2009
AIDA model is an effective marketing communication model adopted by the advertisers to establish a broad consumer base and lot of recent models have come as modification of this model...
Marketing , No Comment, 3 November, 2009
Brands in consumer goods, electronics and gifting ideas have all felt the pinch of the recession this financial year. ..