Business Ideas , No Comment, 28 January, 2010
All the brands available in the market come with an oral feel. Consumers prefer brands with short names as they seem to be easier to roll off the tongue...
Marketing , No Comment, 18 January, 2010
Branding is everything in business. Organisations that have successfully branded themselves above the rest have the advantage of cruising along their courses unhindered by problems that other organisations face..
Business , No Comment, 17 January, 2010
Organisations face problems, as it is, in the market and on account of a dormant economy. The last thing that companies would want is confusion and havoc within its campuses..
Marketing , No Comment, 15 January, 2010
For businesses with deep pockets, branding is child’s play – as long as there is a clear head over shoulders at the strategic level and businesses know how to build..
Marketing , No Comment, 15 January, 2010
Social media has helped businesses reap benefits from their use in more ways than one. The least of all of the uses of social media is to get to know..
Business , No Comment, 14 January, 2010
Brands are built in the consumers’ minds with the idea of differentiating the product from competitors and to give the product a unique identity. It is this branding process that..
Marketing , No Comment, 6 January, 2010
New products that are brought in the market need to be positioned carefully so as to have a niche for themselves. Product Positioning..
Marketing , One Comment, 5 January, 2010
Building brands takes time, effort and carefully crafted strategy that doesn’t give many slip-ups along the way. Brand building is not creating a name in the market...
Business , No Comment, 31 December, 2009
In most businesses, piracy is a problem. This is specifically the case in the entertainment industry, where pirated CD’s and DVD’s of new movies appear in the black markets the..
Career & Work , No Comment, 30 December, 2009
In times of recession, organisations should expect their employees to be less than satisfied. Factors such as Job satisfaction and organisational commitment would be alien to the organisation..
Marketing , No Comment, 22 December, 2009
Companies build brands deliberately and with focus and strategy...
Business , No Comment, 16 December, 2009
Marketing , No Comment, 15 December, 2009
Business , No Comment, 10 December, 2009
Marketing , No Comment, 9 December, 2009
Marketing , No Comment, 9 December, 2009
Business , No Comment, 8 December, 2009
Business , No Comment, 7 December, 2009
Marketing , No Comment, 2 December, 2009
Business , No Comment, 27 November, 2009
Marketing , No Comment, 26 November, 2009
Marketing , No Comment, 20 November, 2009
Business , One Comment, 20 November, 2009
Business , No Comment, 13 November, 2009
Marketing , No Comment, 3 November, 2009
Business , No Comment, 25 October, 2009
