Sony has decided enough is enough, having seen the dark side of business this recession. The Electronics and Media giant wants to make a mark with its ingenious product offerings and subscribing to a growth track that would yield it healthy margins and still, let it gain market share in some crucial businesses. Sony has been facing straight losses over the past couple of years, owing to increased competition and lower demand on account of the global economic recession. Now, the Japanese firm wants to set its record straight by focusing on what it knows best – electronics and innovation.

Sony’s High Margin – High Growth Strategy: The economic recession saw Sony cut down on costs from all sides and do away with its flab, retrench employees and get out of non-core businesses that were acting more as a drag on its productivity and slowing its progress down. That’s when Sony decided to bring in a twist to its business strategy – the company decided to focus on high-end electronics and on products that would have a healthy growth rate in future. On the high-end range, Sony banked on high-definition televisions, flat screen panels, 3D televisions and on its Sony Bravia brand, which would integrate the television and the internet at one go. 3D entertainment is on track to picking up pace and Sony is on it big time, looking for good margins.

Lithium Ion Batteries: Sony is also planning its Lithium-ion battery manufacturing facility, another growth area that could lead to healthy returns, given the trend in electric vehicles by most major manufacturers, especially the Japanese ones – Toyota and Nissan. The trend in electric cars is only expected to catch up fast, with the automobile industry refining its skills to manufacture electric vehicles that could travel as fast as, if not faster than, the traditional gas powered cars.

Sony Play Station: Sony also believes in gaming – another area where it has been fighting it out with Microsoft and Nintendo. The recent years have seen a spate of competing offers from the three gaming majors where they have been busy cutting down on prices to lure fresh customers into the gaming addiction.

Sony expects to clock a 5% operating margin by 2012, a target that is in line with Sony’s strategy in gaming, high definition TV’s and Lithium ion batteries. Sony has long been known for its quality and innovation – now, it wants to be known for its profitability as well.