Multi-national Companies enjoy global presence and have the flexibility to adjust their operations to suit the business environments and economic situations in different parts of the globe as well as cater to and capitalise on regional sensitivities. Being present in different parts of the globe also bestows MNC’s with the power and the unique advantages associated with their global presence. However, it is not any mean task to launch businesses across countries and continents. Organisations need to be savvy enough to appreciate differences in cultures across regions and should be able to adapt their products, services and corporate behaviour to suit the peculiar needs of people in different parts of the world.

Cultural Differences: Apart from their adaptability, global organisations also face challenges in countries that may either be unique to the nation that they operate in or perhaps be universal for the entire region. For instance, the Middle East, as a region, has its own unique culture and heritage which needs to be respected by businesses that plan to have their operations there. However, to consider the entire Middle East Asian region as one homogenous group of people who can be dealt with using the same set of strategies would be a mistake. Saudi Arabia is highly conservative, its neighbour, Bahrain, is a lot more liberal while Dubai is truly multi-cultural. The same goes with South