Marketing , No Comment, 14 April, 2010
Companies adopts either of the two strategies of branding depending upon their marketing orientation and many other factors. However both the strategies have their own strengths and weaknesses. ..
Marketing , No Comment, 10 February, 2010
Business likes to build brands that last. But not all brands last the distance or the time to stand firm in the consumers’ minds. It takes more than mere advertising..
Marketing , No Comment, 6 February, 2010
Producers of goods and services have to be wary of one important aspect – their business success is dependent as much on consumer behavior as it is on customer satisfaction...
Marketing , No Comment, 5 February, 2010
Business, in pursuit of business objectives, tends to falter on marketing communications, with an increasing focus on profitability and business goals...
Marketing , No Comment, 2 February, 2010
The first month of the year is already past and businesses are chasing their targets for the New Year...
Marketing , No Comment, 1 February, 2010
Branding is what the consumer thinks of a business – that makes brand management the most important part of the marketing strategy...
Virtual trade shows are interactive online events which stays live for a limited period of time to encourage participation from the exhibitors and attendees at minimal cost and no travel..
Marketing , No Comment, 29 January, 2010
Managing advertising has gained huge importance in today’s highly competitive market...
Marketing , No Comment, 29 January, 2010
The advertisements carry messages regarding the product, service or the company which are transported to the targeted audience. ..
Marketing , No Comment, 29 January, 2010
Companies need to know the satisfaction and dissatisfaction factors of a product with their existing and past customers to define future plans for operation and marketing...
Marketing , No Comment, 27 January, 2010
Before deciding on the pricing strategy to be applied for any product, every marketer must have information about the consumer behavior, the product demand, and the present economical situations and..
Marketing , No Comment, 27 January, 2010
The customers make buying decisions in seconds and understanding the brain activities that led to the decision is the new way for understanding customer preferences...
Marketing , No Comment, 23 January, 2010
New product development and launch is quite risky. Any single step that doesn’t match with the market trend or consumer preferences can lead to complete failure of the product...
Marketing , No Comment, 20 January, 2010
Advertising and promotion are two indispensible aspects of marketing strategy. Business banks on both of these arms of marketing, in carrying a marketing message out to the public...
Marketing , No Comment, 20 January, 2010
Brands are necessarily personifications of products and services - and brands have to communicate a constant message to the target market to be effective...
Marketing , No Comment, 20 January, 2010
The BCG matrix was conceived by the Boston Consulting Group during the early 1970s...
Marketing , No Comment, 18 January, 2010
Branding is everything in business. Organisations that have successfully branded themselves above the rest have the advantage of cruising along their courses unhindered by problems that other organisations face..
Marketing , One Comment, 18 January, 2010
There are many marketing strategies that you could adopt, as you fight in a competitive market. You could choose to be a premium player, charge above-average prices for the value..
Marketing , No Comment, 18 January, 2010
The importance of keeping one’s distribution channel partners in good terms can never be exaggerated. Being in amicable terms with the distribution channel, counts among the business basics for any..
Marketing , No Comment, 15 January, 2010
New modes of marketing like online marketing provide the marketers greater interaction and individualization with the customers. The online component is gaining importance in the current marketing trends..
Marketing , No Comment, 15 January, 2010
The primary goal of any marketing strategy is to achieve the communication and sales objectives. The online ads and promotions are segmented based on the target’s nature,..
Marketing , No Comment, 15 January, 2010
For businesses with deep pockets, branding is child’s play – as long as there is a clear head over shoulders at the strategic level and businesses know how to build..
Marketing , No Comment, 15 January, 2010
Advertising today needs to work much harder than what it used to do earlier. That is not to say that advertising is not as effective today as those of the..
Customer Experience Management (CEM) – Strategic marketing ways to strengthen customer relationships
The idea of Customer Relationship Management is not just about selling something, but to demonstrate how a brand can enrich a customer’s life. ..
Marketing , No Comment, 15 January, 2010
Businesses are in their infancy, when it comes to the world of Business Intelligence and Data Mining. It has always been at the centre of marketing operations in business to..
Marketing , No Comment, 15 January, 2010
Social media has helped businesses reap benefits from their use in more ways than one. The least of all of the uses of social media is to get to know..
