Economy , No Comment, 15 May, 2010
Stagflation, as the name suggests, is a unique situation wherein high inflation rates are coupled with a stagnant economy with low income and employment rates. The term is generally attributed..
Marketing , No Comment, 14 April, 2010
Companies adopts either of the two strategies of branding depending upon their marketing orientation and many other factors. However both the strategies have their own strengths and weaknesses. ..
Business , No Comment, 25 March, 2010
With growing expectations of the consumers, companies are coming up with new ideas of interactive and user friendliness to offer the best service possible...
Business , No Comment, 8 March, 2010
Kano model helps in measuring consumer satisfaction through its four major identifiers...
Marketing , No Comment, 10 February, 2010
Business likes to build brands that last. But not all brands last the distance or the time to stand firm in the consumers’ minds. It takes more than mere advertising..
Business , No Comment, 9 February, 2010
In an increasing competitive market, companies are coming up new ways to promote their brand and enhance brand visibility. Campaigns are the latest marketing tool adopted by any sized company..
Business , No Comment, 9 February, 2010
We all know the importance of networking for our career development and business success. Whether you are an entrepreneur who wants to bag contracts or a student stepping into work..
Business , No Comment, 9 February, 2010
Sponsorships can be defined as extending support to events, organizations, and activities through financial means or through products or services...
Business , No Comment, 8 February, 2010
Competition is the killer in many businesses. But that doesn’t mean an end to business – business success depends on the ability of business to adapt to changing circumstances...
Career & Work , No Comment, 8 February, 2010
Is money a motivational tool for employees in the workplace? That is a question that has been debated and researched upon for ages, in an effort to find out the..
As an employee, you have to perform and your performance does get measured, qualitatively and quantitatively. It is not only normal that organizations tend to measure employee performance...
Marketing , No Comment, 6 February, 2010
Producers of goods and services have to be wary of one important aspect – their business success is dependent as much on consumer behavior as it is on customer satisfaction...
Career & Work , No Comment, 6 February, 2010
Job search today has changed from what it was a few years ago. Back then, job search was an analogue process that took days, if not weeks, to be completed...
Economy , No Comment, 5 February, 2010
The recently reported of Purchasing Managers Index, released from the Institute of Supply Management, has clocked 55.9 for the month of December, up from a projected 54.3...
Marketing , No Comment, 5 February, 2010
Business, in pursuit of business objectives, tends to falter on marketing communications, with an increasing focus on profitability and business goals...
Good organizations have teams that get the work done. Business objectives are set by the management in line with stakeholder expectations...
Business Ideas , No Comment, 5 February, 2010
Human Resource Management is a discipline that has much more implications to business than what is obvious and apparent to the naked eye...
Business , No Comment, 4 February, 2010
When faced with over capacity, business has to deal with unfavourable industry forces. Excess capacity in the industry means reduction in profitability – and business has to respond to lower..
Business News , No Comment, 4 February, 2010
The pursuit of MBA has still been the most sought after activity for many graduates as well as working people, despite all the negative press that it the Business School..
Business News , No Comment, 2 February, 2010
As a small business owner, setting up business, creating a market and making headway to gain market share is tough business...
Career & Work , No Comment, 2 February, 2010
It is a known fact that Resume’s form the most important assets of job applicants in job search...
Marketing , No Comment, 2 February, 2010
The first month of the year is already past and businesses are chasing their targets for the New Year...
Career & Work , No Comment, 1 February, 2010
Job search is in full swing, with the news that recruitment is back in the industry...
Marketing , No Comment, 1 February, 2010
Branding is what the consumer thinks of a business – that makes brand management the most important part of the marketing strategy...
Business , No Comment, 1 February, 2010
Business is all about capitalising on opportunities. Business opportunity comes unannounced and goes off even before some businesses manage to act...
Economy , No Comment, 1 February, 2010
After the storm, the calm is uneasy. The calm indicates many things – that of firm undercurrents that are still active, the adjustments that systems have to make to the..
